SiteCurve

03

The Users

• ▸SEO Professionals — Track website rankings, analyze search visibility trends, identify ranking shifts. The platform helps them with competitive analysis, keyword insights, and SEO performance monitoring.
• ▸Digital Marketers — Monitor the effectiveness of their campaigns, measure organic traffic performance, gain insights into search engine trends. The platform provides actionable data to refine marketing strategies.
• ▸Content Creators — Analyze how their content ranks on search engines, identify content opportunities, and optimize their work for better visibility. It helps them understand what type of content performs well and why.
• ▸Business Owners — Track their site's SEO health, gain insights into customer search behavior, and measure how their online presence impacts their business. This allows them to make data-driven decisions for growth.

04

Problems with original mockups

• ▸Loss of Intent When Moving From Sketched UI to Structured Layout — The client's original Balsamiq sketches carried implicit design decisions that were difficult to preserve when translating into structured, scalable Figma layouts. The original intent was getting lost in translation.
• ▸Component Mapping Issues — Balsamiq placeholders required full redesign into interactive Figma components with clearly defined states, variants, and styles — there was no 1:1 mapping between the wireframe elements and production-ready components.
• ▸Missing Interaction Details & User Flows — The original mockups lacked documented interaction states, transitions, and edge cases. Key user flows were incomplete, making it unclear how users would navigate between features.

05

Competitors

• ▸Prior User Research — The client had already conducted user research before coming to me, providing a solid foundation of user insights to build on.
• ▸Validated Decisions — All design decisions throughout the process were validated with the client, ensuring alignment at every stage.
• ▸Known Target Users — He knew the target users, their behaviour, and expectations — which shaped the direction of the UX from the start.
• ▸Discovery Calls — A few hours of calls with the client to learn about the product idea, goals, vision, users, competitors, and problem space.

07

Logo Iterations

The logo design process involved multiple iterations to refine the visual identity and ensure it aligned with the brand's vision.

• ▸Initial Concept — Explored shapes, typography, and symbolism to establish a strong foundation.
• ▸First Accepted Version — Refined proportions, typography, and visual balance based on feedback.
• ▸Final Release — Applied color adjustments and scalability tweaks for clarity, versatility, and strong brand recognition.

08

Polished Designs

The transformation from the initial mockup to the final landing page focused on enhancing both visual appeal and functionality.

• ▸Refined Visuals — We improved typography, color balance, and spacing to create a more engaging and professional look.
• ▸Enhanced Usability — Adjustments in layout and hierarchy ensure better readability and intuitive navigation.
• ▸Improved Responsiveness — The design was fine-tuned to adapt seamlessly across different devices and screen sizes.

The final design successfully delivers a user-friendly experience while maintaining a strong brand identity.